 |
Online advertisingOnline advertising
involves utilizing the Internet to deliver marketing messages and attract customers to your business venture. The main tools used in this case include opt in e-mail marketing, banners, search boxes, search engines, web links, pop-under advertisements and block advertisements.
Customizable search solution for your website. Visitors to your site can search the entire Web, just your site, or any sites that you choose. Pop-under advertisements Pop-under advertisements are the sneakier relative of the pop-up ad. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed. Contextual Advertising Contextual Advertising is also known as content-targeted advertising, which means that your advertisement is shown on a Web site that is 'in context' to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels.
i) The internet spans around the globe making it much easier to reach your target market who are scattered around the world all at once. ii) The conversion rates from internet advertising is typically much better than traditional mediums. iii) If you have a limited budget, internet advertising can be much more in reach than traditional methods. iv) It also allows the advertiser to track how many people see that particular advertisement. It makes it so easy to see what kind of conversion rates internet advertisements are getting. v) Internet advertising ensures that the people who see your ads are the ones most likely to buy. Through programs like Google adsense, the content of the advertisement is usually matched up with the content of the site that the web surfers enjoy viewing.
Most advertising companies are looking to own sections of major sites which have a frequent and loyal relationship with their users so as to maximize on their return on investments. In addition, online consumers rely on the brand to provide a particular service and by entering into an alliance they are able to position themselves effectively in the audience’s mind at much lower costs than through traditional methods. With Internet use now climbing exponentially in Kenya, the advertising market seems certain to face a reshaping in coming years as marketers follow their consumers online. The incredible growth of online advertising has beaten all the industry predictions. The internet has now overtaken National Press as marketers have followed their audiences online and enjoyed measurable returns on their investment. Sadly, Kenyans will have to wait until mid 2009 to access more affordable and faster Internet connection, it has emerged. Alcatel-Lucent, the French company that was picked to build the country’s first connection to the global network of high speed Internet, said it needs at least 16 months to do the job, which pushes the date for completion of the government-backed the East Africa Marine cable system (TEAMs) from the end of April 2008 to mid 2009. Kenya currently relies on expensive and slower satellite services to access the global network of the internet. Local firms pay an average of between $7,000 and 7,500 per mega bit a month for this access. The cable is expected to lower this to an average of $500 per mega bit per month. On a lighter note, most individuals are eagerly awaiting Japan's latest Satellite Internet to goes Live in a Couple of months. Speeds of upto 1.2 GB per second will be achievable by this technology throughout the habitable parts of the globe! Subscribers will be able to access Hyper-Speed Internet via Hand-Held Devices like PDAs and mobiles almost for Free. The technology is on the last part of testing and implementation should happen very soon therefore giving online advertising its much needed boost. Click the following link if you are interested to learn more about advertising on the internet in Kenya.
|
